Author Archive
Marketing expert Peter Simony of Promo Cards has kindly allowed me to republish his report 7 Simple Ways to Catch More Customers, in full, right here on this blog. Hi, my name is Peter G Simony. Thank you for taking the time to checkout this report. I help businesses with their marketing strategies. I have talked to [ READ MORE ]
I like Open Source software, and not just because I’m cheap. I support the basic ideals expressed by the Open Source movement, and use a range of software products in conjunction with or as an alternative to their commercial competitors. In the past I’ve tended to rely on a commercial FTP package to manage my websites, [ READ MORE ]
A deep link is a link to a page other than the site’s homepage. From an SEO perspective, the purpose of a deep link is to improve the indexing on a specific page within a site. For example… The site Abicord.com has a Smoking Cessation page. If the site’s owner wants to improve the performance of [ READ MORE ]
There’s an old saying in sales: You don’t sell the bacon. You sell the sizzle. In other words, people tend to buy on the basis of emotion rather than logic. The low-fat low-salt nitrate free organic bacon might be healthy, but is that really what you think about when it comes to eating bacon? For some people, [ READ MORE ]
Twitter, Facebook, LinkedIn, Delicious, Technorati, You Tube and Stumble Upon. These are 7 social media sites that offer the tantalising prospect of reaping unrealised SEO benefit. The trouble is, who has time to keep on top of these 7, let alone the hundreds of other social media tools out there? Recently I found a way to [ READ MORE ]
When it comes to SEO, keyword research and content optimisation are normally done up-front. These 2 tasks aren’t repeated all that often, and are more likely to be tweaked every now and then. It’s a different story when it comes to link building. This is something that you simply can’t do in one go. In fact, [ READ MORE ]
There are plenty of ‘how to’ guides to Search Engine Optimisation out there, so what’s so special about this one? Here’s a quick run-down… It’s easy to understand: This intro is written for beginners It covers everything: Even though it’s aimed at beginners, it covers SEO from start to finish It’s convenient: Everything you need is contained on a single page You [ READ MORE ]
Link bait is something other people want to link to of their own free will. As the number of people linking to the bait increases, so does the site’s PageRank. This can help push the site up the rankings for one or more keywords, perhaps even helping it into the top spot. Link bait can only [ READ MORE ]
The scientific method is a systematic approach to knowledge. It’s designed to overcome a very human tendency to make up reality to suit our preconceptions.* The scientific method relies on measurement, repeatability and falsification.** Its purpose is to get ever closer to the truth. While certain people*** with an axe to grind may well criticise the scientific [ READ MORE ]
Want more clicks from Google tonight, and don’t want to pay a single cent to get them? It can be done, as long as you’re already getting some visitors from Google’s organic listings. Actually, this Internet marketing secret also works in Bing, Yahoo and other search engines. You’ll also get better traffic (i.e. more targeted). What [ READ MORE ]