Author Archive
Link bait is something other people want to link to of their own free will. As the number of people linking to the bait increases, so does the site’s PageRank. This can help push the site up the rankings for one or more keywords, perhaps even helping it into the top spot. Link bait can [ READ MORE ]
The scientific method is a systematic approach to knowledge. It’s designed to overcome a very human tendency to make up reality to suit our preconceptions.* The scientific method relies on measurement, repeatability and falsification.** Its purpose is to get ever closer to the truth. While certain people*** with an axe to grind may well criticise [ READ MORE ]
Want more clicks from Google tonight, and don’t want to pay a single cent to get them? It can be done, as long as you’re already getting some visitors from Google’s organic listings. Actually, this Internet marketing secret also works in Bing, Yahoo and other search engines. You’ll also get better traffic (i.e. more targeted). [ READ MORE ]
There are times when you need to find out which sites are linking back to yours (e.g. during SEO). Both Yahoo and Google offer a way to do this… Google: The link command Yahoo: Site explorer In this case, Yahoo’s tool is vastly superior to Google’s. The Google tool requires that you enter the following [ READ MORE ]
There’s a little-known site out there offering an in-depth 56 page SEO report on your site’s hompage. Don’t be fooled by the fact this report is free. The resulting document provides extensive information about your homepage from an SEO perspective. It tells you what’s working and what’s not, stepping through every single SEO component on [ READ MORE ]
Enter “Internet Marketing” into Google and what do you see? The same sites you saw last week. And the week before that. And the week before that. Repeat Ad nauseam. And what is it about Wikipedia that Google finds so fascinating? Between you and I, if Google doesn’t ask Wikipedia’s to marry it, people are [ READ MORE ]
Welcome to the first instalment in a brand new series: Internet Marketing Secrets. Over the coming months, I’ll disclose the best-kept and most exciting secrets used by online marketing professionals to stay ahead of the game. Let’s the get the ball rolling with the first Internet Marketing secret…drum roll please… SEO Quake: SEO Quake is [ READ MORE ]
The letters S.E.O. stand for Search Engine Optimisation. SEO is the reworking of a website’s content so it performs well in search engines for specific keywords. Prospective clients often say “get me to the top of Google”. The questions I must then ask are… The top of Google for what? How much do you want [ READ MORE ]
Search Engine Optimisation can't be automated. Neither is it easy, or fast. This article explains why[ READ MORE ]
Certain words and phrases boost the power of direct response copy. This article looks at 5 special words to use in your copy[ READ MORE ]