Archive for November, 2009
The Science of Marketing
The scientific method is a systematic approach to knowledge. It’s designed to overcome a very human tendency to make up reality to suit our preconceptions.* The scientific method relies on measurement, repeatability and falsification.** Its purpose is to...
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This Yahoo SEO tool is better than Googles’…
There are times when you need to find out which sites are linking back to yours (e.g. during SEO). Both Yahoo and Google offer a way to do this… Google: The link command Yahoo:...
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Internet Marketing Secrets #2 – Free SEO Report
There’s a little-known site out there offering an in-depth 56 page SEO report on your site’s hompage. Don’t be fooled by the fact this report is free. The resulting document provides extensive information about...
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Google: The ho-hum search engine
Enter “Internet Marketing” into Google and what do you see? The same sites you saw last week. And the week before that. And the week before that. Repeat Ad nauseam. And what is it about Wikipedia that...
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Internet Marketing Secrets #1 – SEO Quake
Welcome to the first instalment in a brand new series: Internet Marketing Secrets. Over the coming months, I’ll disclose the best-kept and most exciting secrets used by online marketing professionals to stay ahead of the...
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Introduction to SEO
The letters S.E.O. stand for Search Engine Optimisation. SEO is the reworking of a website’s content so it performs well in search engines for specific keywords. Prospective clients often say “get me to the top of Google”. The questions...
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SEO is Never Fast and Easy
Search Engine Optimisation can't be automated. Neither is it easy, or fast. This article explains why.
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