Internet Marketing Information and Resources

Want more clicks from Google tonight, and don’t want to pay a single cent to get them? It can be done, as long as you’re already getting some visitors from Google’s organic listings. Actually, this Internet marketing secret also works in Bing, Yahoo and other search engines.

You’ll also get better traffic (i.e. more targeted). What is this miracle of which I speak? It’s something so simple you might have to kick yourself for not thinking of it first (unless you did, in which case let me know and I’ll kick myself instead).

How to tell Google what to say about you

When your site appears in a search engine’s organic search results, the search engine displays your HTML title text as a clickable headline. This is followed by the text in your site’s meta description.

Try it now. Enter your own site into Google, Bing and Yahoo. You’ll see the text in your current title tag appear as the headline, and the text in the meta description appear underneath.

Now take an objective look at your listing in Google, Bing and Yahoo. Is the headline and description compelling? Is it likely get your target market excited about visiting your site?

Chances are, this text was put there by a web designer who had no clue about writing persuasive copy. It could probably do with a rewrite.

Have a think about what you want your search engine listing to say about your site. In particular, ask yourself what one benefit your target market is guaranteed to click on? Find that, and you’ve found your title text.

Do it right, and you could triple the visitors you get from search engines overnight. As a bonus, you’ll also get better visitors (i.e. people in your target market).