Google: The ho-hum search engine
Enter “Internet Marketing” into Google and what do you see? The same sites you saw last week. And the week before that. And the week before that. Repeat Ad nauseam. And what is it about Wikipedia that Google finds so fascinating? Between you and I, if Google doesn’t ask Wikipedia’s to marry it, people are going to start snickering behind its back. I’m surprised Britannica hasn’t walked out, and taken the kids with her. Such is life when you’re the #1 search engine, and everybody wants a piece of you. Google tries oh-so-hard to stop those nasty SEO boys from pushing their way onto page one. And this obsession has resulted in an algorithm that renders it’s results next-to-useless. No matter what you type in, you’re damn lucky if you find anything new in Google. I suppose that’s why those in know don’t actually use it any more. As in all things, the future of search is specialisation. And Google ain’t specialised. A highly focussed search engine that returns sites in its particular category is one form of specialisation. For example, Blinkx...
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Internet Marketing Secrets #1 – SEO Quake
Welcome to the first instalment in a brand new series: Internet Marketing Secrets. Over the coming months, I’ll disclose the best-kept and most exciting secrets used by online marketing professionals to stay ahead of the game. Let’s the get the ball rolling with the first Internet Marketing secret…drum roll please… SEO Quake: SEO Quake is a brilliant plug-in that runs in the Firefox web browser. If you plan to do any SEO work at all, get SEO Quake. I use it every day. I’ve included a screen capture of SEO Quake in action. You can see it to the right of this text. Let’s take a quick look at the information it can tell you… PR: Google’s PageRank score for the web page being viewed Google I: The number of pages from the site that Google has indexed Bing I: The number of pages from the site that Bing has indexed Rank: The Alexa rank of this website Age: The age of the domain Links: On the left is the number of internal (to the site) links to this page,...
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Introduction to SEO
The letters S.E.O. stand for Search Engine Optimisation. SEO is the reworking of a website’s content so it performs well in search engines for specific keywords. Prospective clients often say “get me to the top of Google”. The questions I must then ask are… The top of Google for what? How much do you want to invest? These can be frustrating questions from the client’s perspective. Most people don’t know what keyword phrase best serves their interest, and haven’t given serious thought to the amount they’re prepared to invest to get there. This article takes a look at what’s involved in the SEO process, and so make it easier to understand what set of compromises will work best for the website owner. SEO has 3 parts There are 3 separate parts to search engine optimisation. They are… Research Content optimisation Backlinks These 3 parts must be done in the correct order (i.e. 1-3 in the above list). Search Engine Optimisation always starts with research. Research It’s not possible to optimise a client’s content until I know what keywords I need to optimise for. For...
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SEO is Never Fast and Easy
Search Engine Optimisation can't be automated. Neither is it easy, or fast. This article explains why.
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