Internet Marketing Information and Resources

When it comes to SEO, keyword research and content optimisation are normally done up-front. These 2 tasks aren’t repeated all that often, and are more likely to be tweaked every now and then.

It’s a different story when it comes to link building. This is something that you simply can’t do in one go. In fact, you’re rewarded for regular activity spread over a period of time.

You gain less in SEO terms by doing 8 hours worth of SEO work in a single day, than you will if you do 30 minutes twice a week over 8 weeks.

Why? Because search engines like to see content and backlinks appear naturally over time. The key to success with SEO is a small amount of regular activity spread over time.

It’s worth noting that SEO Research and Content Optimisation are one-off activities. Once they’re done, they’re done until some future date when you need to revisit your content (e.g. you’ve fallen off page one, or there is a major change in the way search engines work).

As such, you may well decided to take on SEO Research and Content Optimisation first and get them over and done with as quickly as possible.

Alternatively, you may decide to employ me to do SEO Research and/or Content Optimisation for you. And take on link building yourself.

The point is, SEO Research and Content Optimisation are tasks you can (and should) get done as soon as possible. Get them out of the way, and then allocate regular weekly activity to link building.