There’s an old saying in sales: You don’t sell the bacon. You sell the sizzle. In other words, people tend to buy on the basis of emotion rather than logic. The low-fat low-salt nitrate free...
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Tags: Copywriting, online selling, SEO, sizzle
Posted in Copywriting | 1 Comment »
Certain words and phrases boost the power of direct response copy. This article looks at 5 special words to use in your copy.
Tags: ad copy, Copywriting
Posted in Copywriting | 2 Comments »