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Posts Tagged ‘ measurement ’

The Science of Marketing

  • November 30th, 2009
  • Posted in Internet Marketing
  • By Wayne Davies

The scientific method is a systematic approach to knowledge. It’s designed to overcome a very human tendency to make up reality to suit our preconceptions.* The scientific method relies on measurement, repeatability and falsification.** Its purpose is to get ever closer to the truth. While certain people*** with an axe to grind may well criticise the scientific [ READ MORE ]

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