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	<title>MegaResponse &#187; search engine optimization</title>
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		<title>A Comprehensive Introduction to SEO for Beginners</title>
		<link>http://megaresponse.com/a-comprehensive-introduction-to-seo-for-beginners/106/</link>
		<comments>http://megaresponse.com/a-comprehensive-introduction-to-seo-for-beginners/106/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 16:32:53 +0000</pubDate>
		<dc:creator>Wayne Davies</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[beginner's guide to seo]]></category>
		<category><![CDATA[introduction to seo]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://megaresponse.com/?p=106</guid>
		<description><![CDATA[There are plenty of &#8216;how to&#8217; guides to Search Engine Optimisation out there, so what&#8217;s so special about this one? Here&#8217;s a quick run-down&#8230; It&#8217;s easy to understand: This intro is written for beginners It covers everything: Even though it&#8217;s aimed at beginners, it covers SEO from start to finish It&#8217;s convenient: Everything you need ]]></description>
			<content:encoded><![CDATA[<p>There are plenty of &#8216;how to&#8217; guides to Search Engine Optimisation out there, so what&#8217;s so special about this one? Here&#8217;s a quick run-down&#8230;</p>
<ul>
<li><strong>It&#8217;s easy to understand:</strong><br />
This intro is written for beginners</li>
<li><strong>It covers everything:</strong><br />
Even though it&#8217;s aimed at beginners, it covers SEO from start to finish</li>
<li><strong>It&#8217;s convenient:</strong><br />
Everything you need is contained on a single page</li>
<li><strong>You save time:</strong><br />
It links directly to the best SEO resources on the web</li>
<li><strong>You save money:</strong><br />
It&#8217;s totally free, and so are the sites/resources it links to</li>
</ul>
<p>Do you want an easy (and free) guide to search engine optimisation? Are you overwhelmed by all the options out there? Have you found yourself bamboozled by highly technical information?</p>
<p>Perhaps all you need is a gentle introduction that brings together the various pieces of SEO, and puts them in content. It then links directly to more in-depth information should you need it.</p>
<p>In short, this is an excellent way to discover the power of <a href="http://www.squidoo.com/seo-optimisation" target="_blank">SEO Optimisation</a>.</p>
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		<title>Internet Marketing Secrets #2 &#8211; Free SEO Report</title>
		<link>http://megaresponse.com/internet-marketing-secrets-2-free-seo-report/62/</link>
		<comments>http://megaresponse.com/internet-marketing-secrets-2-free-seo-report/62/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 11:51:39 +0000</pubDate>
		<dc:creator>Wayne Davies</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://megaresponse.com/?p=62</guid>
		<description><![CDATA[There&#8217;s a little-known site out there offering an in-depth 56 page SEO report on your site&#8217;s hompage. Don&#8217;t be fooled by the fact this report is free. The resulting document provides extensive information about your homepage from an SEO perspective. It tells you what&#8217;s working and what&#8217;s not, stepping through every single SEO component on ]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s a little-known site out there offering an in-depth 56 page SEO report on your site&#8217;s hompage. Don&#8217;t be fooled by the fact this report is free. The resulting document provides extensive information about your homepage from an SEO perspective.</p>
<p>It tells you what&#8217;s working and what&#8217;s not, stepping through every single SEO component on the page. It&#8217;s an excellent way to learn about SEO, and provides practical advice you can use immediately.</p>
<p>This report isn&#8217;t some automated cookie-cutter system either. Significant sections are created manually by SEO professionals. It&#8217;s like getting an expensive consultant totally free of charge.</p>
<p>If it&#8217;s so good, why is it free? <a rel="nofollow" href="http://www.monkeydesignhouse.com/" target="_blank">Monkey Design House</a>, the company behind the report, offer it on a free trial basis. Once you see how good it is, you&#8217;ll want to use it on other pages on your site. They charge a modest fee (still excellent value) if you request additional reports.</p>
<p><a rel="nofollow" href="https://mdh.infusionsoft.com/go/freeseoreport/megaresp/" target="_blank">Click here and get it now.</a></p>
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		<title>SEO is Never Fast and Easy</title>
		<link>http://megaresponse.com/seo-is-never-fast-and-easy/12/</link>
		<comments>http://megaresponse.com/seo-is-never-fast-and-easy/12/#comments</comments>
		<pubDate>Sat, 21 Nov 2009 16:37:04 +0000</pubDate>
		<dc:creator>Wayne Davies</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://megaresponse.com/?p=12</guid>
		<description><![CDATA[Search Engine Optimisation can't be automated. Neither is it easy, or fast. This article explains why]]></description>
			<content:encoded><![CDATA[<p>On my recent travels around the web I&#8217;ve come across several ads that claim to make SEO fast, easy and automatic. Here are some examples of the claims made&#8230;</p>
<blockquote><p>Here is a way to get hundreds of pages ranked high in google!</p>
<p>An automated SEO service which promotes your site in search engines with no previous knowledge required.</p>
<p>Three easy steps, and you can begin getting better search results, more traffic and more customers.</p></blockquote>
<p>There are plenty of similar products, all promising to make to chore of SEO nice and easy. Yet it&#8217;s not easy. I know this because I do search engine optimisation for a living. Here&#8217;s why SEO is never fast and easy&#8230;</p>
<ul>
<li>It&#8217;s a moving target</li>
<li>Google targets automated services</li>
<li>Research and optimisation can&#8217;t be automated</li>
<li>Lots of people use them</li>
</ul>
<h3>A Moving Target:</h3>
<p>Google changes its rules, indexing and algorithms. These changes sometimes result in top-ranked sites falling far from the first page.</p>
<p>Unless an automated service is very new, there&#8217;s a good chance it&#8217;s based on some previous ideas about how search engines work. In my opinion, the most likely outcome from using such a service is a website that fails to dominate Google&#8217;s rankings, and a bank account that contains less money than it used to.</p>
<h3>Google Targets Automation:</h3>
<p>Google doesn&#8217;t like automated services. In fact, it actively targets them and punishes the sites that use them. You can see this yourself by reading Google&#8217;s <a rel="nofollow" href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=35769" target="_blank">webmaster guidelines</a>. Here&#8217;s an extract&#8230;</p>
<blockquote><p>Avoid &#8220;doorway&#8221; pages created just for search engines, or other &#8220;cookie cutter&#8221; approaches&#8230;</p></blockquote>
<p>Google rewards original content with something unique to say. It likes content that adds to the conversation about a particular topic. Naturally enough, this excludes anything that is generated automatically by a computer program.</p>
<h3>Research and optimisation can&#8217;t be automated:</h3>
<p>Good <a href="http://seomarketinglondon.co.uk/diy-guide.php" target="_blank">SEO</a> starts with keyword research. This involves the following&#8230;</p>
<ul>
<li>Make a list of the useful keyword phrases for the business in question</li>
<li>Find out how many searches are made on each phrase per month</li>
<li>Find out how much competition there is for each phrase</li>
<li>Make a judgement call as to the best keyword phrase for the site in question</li>
<li>Select 2-3 additional phrases</li>
</ul>
<p>What an SEO expert is looking for is a phrase the client can realistically compete for. The resulting phrase has to fit the client&#8217;s budget and time-frame. If the client has an unlimited budget, the most prolific keywords can be selected. If the client has little money, a far more modest phrase must be chosen. Such a client may only be able to compete for a single word.</p>
<p>The next step is to optimise the site&#8217;s content. Once again, this requires  knowledge, experience and judgement. No computer program is capable of performing such a task.</p>
<h3>Lots of people use them:</h3>
<p>Lots of people use these automated services, in the vain hope of reaching the #1 spot in Google for dozens of different keywords. If 100 mechanics are using automated services, clearly only 10 of them will get to page one of Google.</p>
<p>And in fact, I predict none of them will reach page one. The more people that use such a service, the sooner it comes to Google&#8217;s attention. And then everybody using the service will find themselves falling further and further from the top.</p>
<p>The fact these programs are used by lots of people is my main objection to them. They&#8217;re a clumsy ham-fisted approach to SEO, and serve only to separate people from their money.</p>
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