Posts Tagged ‘ SEO ’
There’s an old saying in sales: You don’t sell the bacon. You sell the sizzle. In other words, people tend to buy on the basis of emotion rather than logic. The low-fat low-salt nitrate free organic bacon might be healthy, but is that really what you think about when it comes to eating bacon? For [ READ MORE ]
When it comes to SEO, keyword research and content optimisation are normally done up-front. These 2 tasks aren’t repeated all that often, and are more likely to be tweaked every now and then. It’s a different story when it comes to link building. This is something that you simply can’t do in one go. In [ READ MORE ]
There are plenty of ‘how to’ guides to Search Engine Optimisation out there, so what’s so special about this one? Here’s a quick run-down… It’s easy to understand: This intro is written for beginners It covers everything: Even though it’s aimed at beginners, it covers SEO from start to finish It’s convenient: Everything you need [ READ MORE ]
Link bait is something other people want to link to of their own free will. As the number of people linking to the bait increases, so does the site’s PageRank. This can help push the site up the rankings for one or more keywords, perhaps even helping it into the top spot. Link bait can [ READ MORE ]
There are times when you need to find out which sites are linking back to yours (e.g. during SEO). Both Yahoo and Google offer a way to do this… Google: The link command Yahoo: Site explorer In this case, Yahoo’s tool is vastly superior to Google’s. The Google tool requires that you enter the following [ READ MORE ]
There’s a little-known site out there offering an in-depth 56 page SEO report on your site’s hompage. Don’t be fooled by the fact this report is free. The resulting document provides extensive information about your homepage from an SEO perspective. It tells you what’s working and what’s not, stepping through every single SEO component on [ READ MORE ]
Welcome to the first instalment in a brand new series: Internet Marketing Secrets. Over the coming months, I’ll disclose the best-kept and most exciting secrets used by online marketing professionals to stay ahead of the game. Let’s the get the ball rolling with the first Internet Marketing secret…drum roll please… SEO Quake: SEO Quake is [ READ MORE ]
The letters S.E.O. stand for Search Engine Optimisation. SEO is the reworking of a website’s content so it performs well in search engines for specific keywords. Prospective clients often say “get me to the top of Google”. The questions I must then ask are… The top of Google for what? How much do you want [ READ MORE ]
Search Engine Optimisation can't be automated. Neither is it easy, or fast. This article explains why[ READ MORE ]
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