The latest Google ‘Panda’ update has come and gone and gives us another insight into the mind of the great behemoth. According to Search Engine Watch the latest...
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Tags: search engine optimisation, SEO
Posted in SEO | 14 Comments »
Search Engine Optimisation (SEO) seems to be shrouded in myth and legend. Unfortunately, a potent combination of human nature, greed and the Internet has lead to a plethora of nonsense about SEO. At first glance,...
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Tags: SEO, seo marketing, seo seminar
Posted in SEO, Search engines | 7 Comments »
There’s an old saying in sales: You don’t sell the bacon. You sell the sizzle. In other words, people tend to buy on the basis of emotion rather than logic. The low-fat low-salt nitrate free...
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Tags: Copywriting, online selling, SEO, sizzle
Posted in Copywriting | 1 Comment »
When it comes to SEO, keyword research and content optimisation are normally done up-front. These 2 tasks aren’t repeated all that often, and are more likely to be tweaked every now and then....
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Tags: link building, SEO
Posted in SEO | No Comments »
There are plenty of ‘how to’ guides to Search Engine Optimisation out there, so what’s so special about this one? Here’s a quick run-down… It’s easy to understand: This intro is written for beginners It...
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Tags: beginner's guide to seo, introduction to seo, search engine optimization, SEO
Posted in SEO | No Comments »
Link bait is something other people want to link to of their own free will. As the number of people linking to the bait increases, so does the...
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Tags: internet marketing secrets, link bait, link building, SEO
Posted in Internet Marketing, SEO | No Comments »
There are times when you need to find out which sites are linking back to yours (e.g. during SEO). Both Yahoo and Google offer a way to do this… Google: The link command Yahoo:...
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Tags: link building, search engine optimisation, SEO
Posted in SEO | No Comments »
There’s a little-known site out there offering an in-depth 56 page SEO report on your site’s hompage. Don’t be fooled by the fact this report is free. The resulting document provides extensive information about...
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Tags: search engine optimization, SEO
Posted in SEO | No Comments »
Welcome to the first instalment in a brand new series: Internet Marketing Secrets. Over the coming months, I’ll disclose the best-kept and most exciting secrets used by online marketing professionals to stay ahead of the...
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Tags: Internet Marketing, SEO
Posted in Internet Marketing, SEO | 3 Comments »
The letters S.E.O. stand for Search Engine Optimisation. SEO is the reworking of a website’s content so it performs well in search engines for specific keywords. Prospective clients often say “get me to the top of Google”. The questions...
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Tags: seach engine optimisation, SEO, seo plan
Posted in SEO | No Comments »