Internet Marketing Information and Resources

A deep link is a link to a page other than the site’s homepage. From an SEO perspective, the purpose of a deep link is to improve the indexing on a specific page within a site. For example…

The site Abicord.com has a Smoking Cessation page. If the site’s owner wants to improve the performance of the smoking cessation page in search engines, s/he could generate links back to that page.

Of course, there’s a little more to it than that. The site itself should also link to the smoking cessation page. These internal links must reflect the external linking on the site.

When you create external links to an internal page on your site, you’re telling search engines the page is important. If internal links on the site don’t reflect this importance, a search engine may decide you’re simply trying to fool it into ranking the page. This doesn’t usually end well!

As you’d expect, all the normal rules for linking apply. You want link diversity…

• Links from different domains
• Links from different types of web site, not only from directories or blog comments

You also want your links to appear over a period of time, rather than all at once. Linking works best when it happens naturally, and at a steady place.